Pop Latest · February 2025 · figures illustrative

The Two Guys Behind Songs You Think You Chose

You think you have taste. You picked these songs. But pull the credits on a decade of pop number ones and the same small circle of names keeps showing up behind the glass.

By the 100X Research desk
27
Max Martin's Hot 100 number ones, behind only Lennon and McCartney
1 in 3
Hot 100 top-10 songs carrying a credit from the top five pop producers
5.0
average credited songwriters on a number one today, up from under two
Figures illustrative.
Pop’s hidden hitmakers
Hot 100 top-10 songs with a production credit, 2014–2024 (illustrative)
Max Martin
28
Benny Blanco
21
Ryan Tedder
17
Jack Antonoff
14
Louis Bell
13
Fig 1. Chart: 100X Research. Figures are illustrative.

Max Martin alone has more Hot 100 number ones than almost anyone in history, trailing only Lennon and McCartney. He rarely sings a note. His collaborators, a small Stockholm-adjacent circle plus a few American writers, quietly fill out most of the rest of the list.

The concentration is the whole story. A genre that sells itself on personality and self-expression runs, underneath, on a tiny shared toolkit of hooks and chord moves, with the same producers rotating between artists who are marketed to you as rivals.

Everyone Max Martin has made a hit for
Hot 100 hits produced or co-written, by artist (illustrative)
Katy Perry
9
Britney Spears
8
Taylor Swift
7
The Weeknd
6
Ariana Grande
6
Pink
5
Fig 2. Chart: 100X Research. Figures are illustrative.

Follow one name and the walls between stars fall away. Katy Perry, Taylor Swift, The Weeknd, and Ariana Grande are sold to you as separate universes, yet the same producer has a hand in the biggest hits of all of them.

22 different stars
have ridden a Max Martin production into the Hot 100 top 10, from Britney Spears to The Weeknd.
It takes a committee to write a hit now
Average credited songwriters per Hot 100 number one (illustrative)
198020002020
5.0
Fig 3. Chart: 100X Research. Figures are illustrative.

It also takes more hands than it used to. The average number one now carries around five credited songwriters, up from fewer than two a generation ago, as samples, interpolations, and full writing camps pile names onto every track.

None of which makes the songs worse. It just means the person with the taste might be a producer you have never heard of.

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